SEO vs Paid Ads: Which Should Your Business Invest In?
When a business wants more traffic, leads, or sales online, two strategies usually enter the conversation quickly: SEO and paid advertising. Both can put your business in front of people who are actively looking for what you offer. Both can generate measurable...
Wing Night Deals on CBC
Urban Block Media's Content Manager, Roman Storoshchuk, recently met with Emma Kilburn-Smith from the CBC Eyeopener program in Calgary to discuss the Wing Night Deals website and chat about wing night deals in the city. Sometimes a side project leads to some...
Why Simple Websites Often Perform Better
A website doesn’t need to feel busy to feel valuable. In fact, some of the most effective websites are surprisingly simple. They use clear messaging, intentional navigation, strong visual hierarchy, and obvious next steps so visitors can quickly understand what the...
How Fast Should Your Website Load?
Website Speed Isn’t Just a Technical Detail You click a link. Nothing happens. A second passes. Then another. The page is still loading. What do you do? For many visitors, the answer is simple: leave. Website speed affects far more than convenience. It can influence...
What Type of Website Does Your Business Actually Need?
Choosing a website sounds simple until you start planning one. Do you need a straightforward business website? A landing page? An e-commerce store? A portfolio? Something completely custom? It’s easy to get distracted by design trends and features before answering the...
Above the Fold: Does It Still Matter?
Why the First Screen of Your Website Still Deserves Your Attention For years, web designers and marketers obsessed over one concept: Above the fold. The idea was simple: everything a visitor sees before scrolling is the most valuable real estate on your website. But...
What Makes a Website Look Trustworthy?
The Small Design Decisions That Shape Big First Impressions When someone lands on your website, they start forming opinions almost immediately. Long before they read your services.Long before they compare pricing.Long before they decide whether to contact you. They...
WordPress vs. Squarespace vs. Wix: Which Platform Is Right for Your Business in 2026?
If you’re planning a new website for your business, you’ve almost certainly landed on the same three names: WordPress, Squarespace, and Wix. All three are popular. All three are widely advertised. And all three are often discussed as if they’re interchangeable options...
Web Design for Non-Profits: What’s Different, What Matters, and Where to Start
If you run or work for a non-profit organisation, you already know the tension: you need a professional, credible online presence, but you’re working with limited staff, limited budget, and a board that wants results yesterday. The good news is that web design for...
Which web design era are you? Take this totally unscientific quiz.
Web design trends change fast. What looked modern five years ago can suddenly feel ancient. And somehow, every era leaves behind its own very specific internet personality. Glossy buttons.Minimalist whitespace.Parallax scrolling.Dark mode obsession.Corporate memphis...