The North Toronto Prostate Centre Inc. is a group of independent urologists specializing in the diagnosis and treatment of prostate cancer across Toronto. They are Canada’s first provider of Nanoknife technology, a cutting-edge treatment for prostate cancer.
1. PROBLEM / TASKS
The client needed a multilingual website to reach diverse patient demographics. They also required a logo design and consistent branding across platforms. Targeted advertising to boost clinic visibility and generate leads was desired. Social media and email integration for patient engagement was needed.
2. OBJECTIVES
UBM was tasked with developing a multilingual website in English, Mandarin, and Farsi, alongside consistent branding that included logo design. We were to also set up and manage social media accounts, integrate email systems, and launch a targeted advertising campaign through Google Ads and Meta to enhance visibility and attract new patients.
3. SOLUTION
Urban Block Media delivered a complete digital marketing solution aimed at enhancing the clinic’s brand visibility and facilitating patient engagement across multiple platforms. We designed and developed a sleek, professional website that clearly communicated the clinic’s services, with intuitive navigation and strategically placed service information. UBM also developed and implemented Google Ads and Meta campaigns aimed at driving targeted traffic to the website, focusing on individuals searching for prostate cancer treatment options.
4. OUTCOME
The tri-lingual website has significantly increased the clinic’s visibility and provided a platform for e‑ective patient communication. Key results include increased patient engagement, successful advertising campaigns, and ongoing digital management.