Hiring a web team is a big decision. Your website isn’t just a design project — it’s a business asset that should support growth, conversions, and long-term goals.
Before you sign a contract or approve a proposal, asking the right questions can save you time, budget, and frustration later. These five questions will help you choose a web team that delivers real results — not just a good-looking site.
1. Do They Start With Strategy or Design?
A strong web team doesn’t begin with colours and layouts. They start by understanding your business.
Ask how they approach:
Business goals and KPIs
Target audience and user intent Conversion paths and user journeys
If strategy comes after design — or not at all — that’s a red flag. A website should be built to perform, not just exist.
2. How Do They Measure Website Success?
A professional web team should clearly explain how success is defined and measured.
Look for answers that mention:
Conversion rates and lead generation
User behaviour and engagement Performance metrics like load speed and mobile usability
If success is described only in visual terms, the focus may be misaligned with your business outcomes.
3. Will the Site Be Scalable as My Business Grows?
Your website should support where your business is going — not just where it is today.
Ask about:
Flexible site architecture
CMS usability and future updates
Integration with tools like CRM, analytics, or marketing platforms
A scalable website prevents costly rebuilds down the line.
4. How Do They Handle SEO, Accessibility, and Performance?
These elements should be built into the process — not added later.
A reliable web team should proactively address:
Search engine optimization best practices
Accessibility and inclusive design
Page speed and technical performance
If these topics aren’t mentioned early, they’re likely being treated as afterthoughts.
5. What Happens After the Site Launches?
A website launch isn’t the finish line — it’s the starting point.
Ask what post-launch support includes:
Performance monitoring and optimization
Ongoing updates or improvements
Training or documentation for your team
Long-term support ensures your website continues to deliver value.
Choosing the Right Web Team Is a Strategic Move
The right web partner doesn’t just build websites. They help you make informed decisions that support growth, user experience, and ROI.
At Urban Block Media, every project starts with strategy. Performance, usability, and business goals are evaluated first — then a plan is built to support them.
Ready to Make a Smarter Web Decision?
Before you hire a web team, make sure you’re asking the questions that matter.
Let’s talk about your website goals and assess what you actually need. Contact Urban Block Media to get started.
Your website should be more than just online. It should actively support your business — generate leads, reflect your brand, and move users toward clear goals.
But when performance starts to slip, the big question is: Do you need a website refresh… or a full redesign?
The answer isn’t about aesthetics. It’s about strategy.
What Is a Website Refresh?
A website refresh is a strategic update that improves performance without changing the site’s core structure.
It’s ideal when your website foundation is solid, but certain elements need improvement.
A refresh is often the right choice for:
Enhancing brand consistency
Updating visuals, copy, or messaging
Improving basic UX or on-page performance
Aligning the site with updated brand guidelines
Think of a refresh as fine-tuning an engine that already runs well.
What Is a Website Redesign?
A website redesign is a complete reimagining of your digital presence. It goes beyond visuals and addresses how your website works at its core.
A redesign typically includes:
Rebuilding site structure and navigation
Rethinking content hierarchy and user flows
Upgrading the technology stack
Improving UX based on performance and user data
Optimizing for mobile, accessibility, and speed
A redesign is the right move when your business has evolved — but your website hasn’t kept up.
Key Questions to Help You Decide
Ask yourself the following:
Are conversions stagnating despite steady traffic?
Is your site fully optimized for mobile and accessibility?
Does your website reflect your current positioning and growth?
Are you dealing with technical limitations or slow load times?
If you answered “yes” to two or more, it’s likely time for a redesign. If not, a targeted refresh may deliver the results you need.
Strategy Comes Before Design
Whether you refresh or redesign, the decision should always align with:
Business goals
Customer experience
Technical performance
Long-term scalability
At Urban Block Media, websites aren’t rebuilt on impulse. Performance, UX, and ROI potential are evaluated first — then a plan is created that supports real business outcomes.
Did you know that 1 in 4 people lives with some form of disability? If your website isn’t accessible, you may be unintentionally excluding a significant portion of your audience — and limiting your site’s performance.
Website accessibility isn’t just about compliance. It’s about creating better digital experiences for everyone. From improved readability to keyboard navigation, small changes can make a meaningful impact.
Why Website Accessibility Matters
Accessibility is a fundamental part of modern web design.
Over 15% of the global population experiences some form of disability
Accessible websites reach a wider audience and improve overall usability
Search engines favour accessible sites, supporting stronger SEO performance
When a website is accessible, it’s easier to navigate, faster to understand, and more inclusive for all users — not just those with disabilities.
Essential Website Accessibility Tips
Making your website more inclusive doesn’t require a full redesign. These foundational practices can significantly improve accessibility:
Use Descriptive Alt Text
Alternative text ensures images are accessible to screen readers and assistive technologies. It also improves SEO by providing context to search engines.
Ensure Keyboard-Friendly Navigation
All interactive elements should be usable without a mouse. Keyboard navigation is essential for users with mobility limitations.
Maintain Sufficient Colour Contrast
Strong contrast between text and background improves readability for users with visual impairments and benefits mobile users as well.
Provide Captions and Transcripts
Videos and audio content should include captions or transcripts to support users who are deaf or hard of hearing — and to improve content clarity overall.
Common Accessibility Mistakes to Avoid
Even well-designed websites can overlook accessibility details. These issues often create barriers for users:
Tiny fonts or poor contrast that reduce readability
Unlabeled form fields that confuse screen reader users
Complex navigation structures that overwhelm users with cognitive disabilities
Auto-playing media that disrupts focus and accessibility tools
Avoiding these mistakes helps ensure your site remains usable, inclusive, and user-friendly.
Accessibility Is Better for Everyone
Inclusive design benefits all users — not just those with disabilities. Accessible websites are clearer, more intuitive, and more effective at guiding users toward action.
At Urban Block Media, accessibility is built into the web design and optimization process from the start. The goal is simple: create websites that work for everyone — and perform better because of it.
Ready to Make Your Website More Inclusive?
If you’re unsure whether your site meets accessibility standards, now is the time to take action.
Let’s make the web more inclusive — together. Reach out to start optimizing your website for accessibility, usability, and performance.
Most people click the ad. Fewer stay. Even fewer convert.
That gap between the click and the conversion is where ad budgets quietly disappear. And in most cases, the issue isn’t the ad itself — it’s where the ad leads.
The real driver of high-performing ad campaigns isn’t a bigger budget or louder messaging. It’s a well-built landing page.
Why Landing Pages Matter
A landing page isn’t just another page on your website. It’s a focused, purpose-built experience designed to turn interest into action.
When done right, a landing page:
Increases conversion rates
Improves ad relevance and Quality Score
Reduces bounce rates
Creates a clearer, more intuitive user experience
Ads create interest. Landing pages capture it.
Even the best ad copy can fail if users land on a page that feels generic, confusing, or unfocused.
Ads Without Landing Pages = Missed Opportunity
One of the most common (and costly) mistakes is sending paid traffic to a homepage.
Homepages are designed to do many things — explain who you are, showcase services, support multiple journeys. Ad traffic needs just one thing: direction.
Sending users to a homepage often leads to:
Poor message alignment
Too many navigation options
Distractions that pull users away from the goal
Lower conversion rates
A dedicated landing page stays focused on a single promise and a single action.
What Makes a High-Converting Landing Page?
High-performing landing pages are intentionally simple. Every element serves a purpose.
Key components include:
A clear headline that mirrors the ad message
A strong, specific call to action
Clean design with no unnecessary distractions
Social proof or trust signals
Mobile optimization
If an element doesn’t help the user convert, it doesn’t belong on the page.
The ROI of Custom Landing Pages
Landing pages don’t just improve conversions — they improve overall campaign performance.
A strong landing page leads to:
Higher Quality Scores and lower cost-per-click
Better engagement and user experience
Higher conversion rates and lower cost-per-acquisition
In short, landing pages make your ad spend work harder.
Build Landing Pages That Convert
If you’re investing in paid campaigns, landing pages aren’t optional. They’re the multiplier that turns traffic into results.
At Urban Block Media, we design landing pages that align with your ads, support your goals, and improve campaign performance.
Your website should be your hardest-working employee — generating leads, building trust, and guiding people toward taking action. But for many businesses, the website quietly becomes a bottleneck instead of a business engine.
If your website hasn’t been reviewed recently, here’s a simple self-check to help you understand whether it’s supporting your growth… or holding you back.
1.First Impressions Matter
Visitors form an opinion about your brand within seconds. Does your site look modern, clean, and professional?
A dated design doesn’t just look old — it signals outdated service, low credibility, and inconsistent quality. If your audience isn’t impressed instantly, they’re already halfway out the door.
2. Speed Is a Deal-Breaker
Load time is one of the most overlooked conversion factors. Slow sites frustrate visitors and push them straight to competitors.
Aim for 2–3 seconds or faster. Anything slower typically leads to:
Higher bounce rates
Fewer conversions
Lower SEO rankings
Speed is not optional — it’s essential.
3. Mobile Friendly = Business Friendly
More than half of all website traffic comes from mobile devices. If your site doesn’t adapt smoothly across phones and tablets, you are losing leads every single day.
Ask yourself:
Does everything display properly on mobile?
Are buttons big enough to tap?
Is text readable without zooming?
A mobile-unfriendly experience is one of the quickest ways to lose trust.
4. Clear CTAs: Do Visitors Know What to Do Next?
A website without clear direction confuses visitors — and confused visitors don’t convert. Your calls-to-action should be obvious, concise, and action-driven.
Examples:
Book a Consultation
Contact Us
Request a Quote
Donate Now
If people have to guess how to move forward, your website is working against you.
5. Does Your Content Actually Connect?
Your website should speak directly to your audience’s needs, problems, and goals. Too often, businesses make the content about themselves, not the customer.
Effective content is:
Clear
Benefit-driven
Easy to skim
Written for humans, not buzzwords
If your messaging feels vague or generic, visitors will disengage quickly.
6. SEO: Can People Actually Find You?
A beautiful website means nothing if no one can find it. SEO isn’t just keywords — it’s structure, content, speed, mobile optimization, and technical health.
Ask yourself:
Are you ranking for the terms your audience searches for?
Are pages structured properly?
Do you have metadata, internal linking, and optimized images?
If not, you’re leaving traffic (and revenue) on the table.
Quick Wins to Get Your Website Back on Track
You don’t always need a full rebuild to see big improvements. Here are some high-impact fixes:
✓ A modern, conversion-first redesign ✓ Faster load times through optimization ✓ Mobile-first layout adjustments ✓ Cleaner messaging and strategic copy ✓ Stronger calls-to-action ✓ SEO structure improvements
Small changes can transform your website into a powerful business asset.
Is Your Website Working for You — Or Against You?
If you’re unsure, you’re not alone. Most businesses never evaluate their website until it stops performing. A quick audit can help you understand what’s working, what’s not, and what to fix first.
Urban Block Media helps organizations across Canada, the U.S., and Europe turn their websites into growth engines — built for speed, clarity, and conversion.
Ready to make your website work harder for your business?
Fundraising is evolving. What worked last year may not work today, but the digital landscape in 2025 is more exciting than ever. The game is changing, and those who are keeping up with the latest trends are reaping the rewards.
Here’s what’s setting successful campaigns apart this year:
Storytelling Meets Data: Donors today don’t just want to know where their money is going—they want to feel connected to the cause. Data-driven storytelling is taking the spotlight, with compelling narratives powered by analytics. It’s about showing the real-world impact, not just numbers.
Interactive Experiences: The shift from passive giving to active engagement is a major trend. Interactive donation experiences like quizzes, challenges, and gamified campaigns are making giving more fun, impactful, and memorable. The more donors feel like they’re part of the process, the more they’ll give.
Micro-Donations: Small donations are adding up to big change. With integrated donation options on social media, websites, and apps, giving has never been more seamless. Donors can contribute quickly and easily, and fundraisers are finding that these micro-donations create a steady, sustainable stream of revenue.
Seamless Multi-Channel Campaigns: The key to success? Omnichannel. Fundraisers that combine email, SMS, social media, and websites into a unified experience are seeing more success than ever. It’s not just about having a presence across channels, but creating a connected, cohesive experience that drives action.
Transparency & Trust: In a world where people value authenticity more than ever, transparency is the currency of trust. Donors want to know that their contributions are being used effectively. Fundraisers are embracing real-time progress tracking and showing exactly where funds go—building confidence and loyalty.
The digital fundraising world is changing fast, but with the right tools, strategies, and mindset, 2025 can be the year your cause truly thrives. Ready to transform the way you connect with donors?
Let’s talk about how innovative design, personalized strategies, and cutting-edge digital tools can elevate your fundraising efforts to new heights!
