Hiring a web team is a big decision. Your website isn’t just a design project — it’s a business asset that should support growth, conversions, and long-term goals.
Before you sign a contract or approve a proposal, asking the right questions can save you time, budget, and frustration later. These five questions will help you choose a web team that delivers real results — not just a good-looking site.
1. Do They Start With Strategy or Design?
A strong web team doesn’t begin with colours and layouts. They start by understanding your business.
Ask how they approach:
- Business goals and KPIs
- Target audience and user intent
Conversion paths and user journeys
If strategy comes after design — or not at all — that’s a red flag. A website should be built to perform, not just exist.
2. How Do They Measure Website Success?
A professional web team should clearly explain how success is defined and measured.
Look for answers that mention:
- Conversion rates and lead generation
- User behaviour and engagement
Performance metrics like load speed and mobile usability
If success is described only in visual terms, the focus may be misaligned with your business outcomes.
3. Will the Site Be Scalable as My Business Grows?
Your website should support where your business is going — not just where it is today.
Ask about:
- Flexible site architecture
- CMS usability and future updates
- Integration with tools like CRM, analytics, or marketing platforms
A scalable website prevents costly rebuilds down the line.
4. How Do They Handle SEO, Accessibility, and Performance?
These elements should be built into the process — not added later.
A reliable web team should proactively address:
- Search engine optimization best practices
- Accessibility and inclusive design
- Page speed and technical performance
If these topics aren’t mentioned early, they’re likely being treated as afterthoughts.
5. What Happens After the Site Launches?
A website launch isn’t the finish line — it’s the starting point.
Ask what post-launch support includes:
- Performance monitoring and optimization
- Ongoing updates or improvements
- Training or documentation for your team
Long-term support ensures your website continues to deliver value.
Choosing the Right Web Team Is a Strategic Move
The right web partner doesn’t just build websites. They help you make informed decisions that support growth, user experience, and ROI.
At Urban Block Media, every project starts with strategy. Performance, usability, and business goals are evaluated first — then a plan is built to support them.
Ready to Make a Smarter Web Decision?
Before you hire a web team, make sure you’re asking the questions that matter.
Let’s talk about your website goals and assess what you actually need.
Contact Urban Block Media to get started.