Did you know that 1 in 4 people lives with some form of disability? If your website isn’t accessible, you may be unintentionally excluding a significant portion of your audience — and limiting your site’s performance.
Website accessibility isn’t just about compliance. It’s about creating better digital experiences for everyone. From improved readability to keyboard navigation, small changes can make a meaningful impact.
Why Website Accessibility Matters
Accessibility is a fundamental part of modern web design.
- Over 15% of the global population experiences some form of disability
- Accessible websites reach a wider audience and improve overall usability
- Search engines favour accessible sites, supporting stronger SEO performance
When a website is accessible, it’s easier to navigate, faster to understand, and more inclusive for all users — not just those with disabilities.
Essential Website Accessibility Tips
Making your website more inclusive doesn’t require a full redesign. These foundational practices can significantly improve accessibility:
Use Descriptive Alt Text
Alternative text ensures images are accessible to screen readers and assistive technologies. It also improves SEO by providing context to search engines.
Ensure Keyboard-Friendly Navigation
All interactive elements should be usable without a mouse. Keyboard navigation is essential for users with mobility limitations.
Maintain Sufficient Colour Contrast
Strong contrast between text and background improves readability for users with visual impairments and benefits mobile users as well.
Provide Captions and Transcripts
Videos and audio content should include captions or transcripts to support users who are deaf or hard of hearing — and to improve content clarity overall.
Common Accessibility Mistakes to Avoid
Even well-designed websites can overlook accessibility details. These issues often create barriers for users:
- Tiny fonts or poor contrast that reduce readability
- Unlabeled form fields that confuse screen reader users
- Complex navigation structures that overwhelm users with cognitive disabilities
- Auto-playing media that disrupts focus and accessibility tools
Avoiding these mistakes helps ensure your site remains usable, inclusive, and user-friendly.
Accessibility Is Better for Everyone
Inclusive design benefits all users — not just those with disabilities. Accessible websites are clearer, more intuitive, and more effective at guiding users toward action.
At Urban Block Media, accessibility is built into the web design and optimization process from the start. The goal is simple: create websites that work for everyone — and perform better because of it.
Ready to Make Your Website More Inclusive?
If you’re unsure whether your site meets accessibility standards, now is the time to take action.
Let’s make the web more inclusive — together.
Reach out to start optimizing your website for accessibility, usability, and performance.